LONDON (AP) — Manchester United is suing the makers of the “Football Manager” video game series for allegedly infringing its trademark by using the club’s name.
The English Premier League side has taken legal action against the developers of the popular football management simulation for replacing the club logo with a simplified red and white striped version.
United claims this “deprives the registered proprietor of its right to have the club crest licensed.”
Sega Publishing and Sports Interactive said they have been legitimately using the club’s name in a football context in “Football Manager” and its predecessor, “Championship Manager,” since 1992 without any complaints.
Data analytics and talent scouts working for United contacted SI asking for access to the Football Manager database for research purposes, according to the gaming companies. Being unable to reference United “would amount to an unreasonable restraint on the right to freedom of expression,” they argued.
At a preliminary remote hearing on Friday, United barrister Simon Malynicz said the money clubs make from licensing their names and logos was very significant.
“Consumers expect to see the club crest next to the name Manchester United … and this failure to do so amounts to wrongful use,” Malynicz said.
Sega and SI “encouraged” the use of downloadable patches containing replica trademarks which are supplied by third parties, Malynicz said.
More AP soccer: https://apnews.com/Soccer and https://twitter.com/AP_Sports
7 Tech Stocks to Buy Now For a Post Coronavirus Economy
The Covid-19 pandemic has created a new “tech wreck”. But unlike the broad selloff at the end of 2018, this downturn has been more selective. Some stocks that looked like they were a little overbought have seen their share prices lowered.
In some cases, there was a legitimate reason for this. However, in other cases, it was likely a result of profit-taking disguised as something else. That’s the nature of a crisis. It gives investors the cover to do what they wanted to do anyway. But once investors start to sell, it can trigger a herd mentality.
And that’s when savvy investors start to look for opportunities. Because as Warren Buffett famously said, “Be greedy when others are fearful.” Tech stocks will lead the way back when the pandemic is over. Because if there’s one thing this moment in time is teaching us, it’s that we’re not going to be less dependent on technology. Businesses aren’t going to be doing less digital advertising. Consumers aren’t going to do less e-commerce.
But the fundamentals still matter. That’s why one of the common traits of many of these companies is that they have rock-solid balance sheets.
View the “7 Tech Stocks to Buy Now For a Post Coronavirus Economy”.
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